
ChatGPT Ads Target CPA and CPC: Three Migration Dates
Prepare for Target CPA and Target CPC from November 9, the November 18 API behavior change, and legacy retirement on January 1. A practical review for campaign owners and developers.
Read articleIdeas, practical guides, and notes on building a place for your brand in the conversation.

Decide whether your business is ready for a focused advertising test, with a clear offer, workable economics and a measurement plan.
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Prepare for Target CPA and Target CPC from November 9, the November 18 API behavior change, and legacy retirement on January 1. A practical review for campaign owners and developers.
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Automatic creative enhancements begin from October 30. Review campaign controls, source pages and measurement before attributing changes in results.
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OpenAI documents Hotel queries, campaign creation and previews for approved pilot accounts. Separate ingestion, selection and preview checks before planning a launch.
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OpenAI documents 4–6-image ads for enabled accounts. Prepare one shared message, an ordered asset manifest and deliberate update checks before testing.
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OpenAI announced 26 more countries on October 21. Use the expansion to reassess market priorities, entity eligibility and the evidence your next test should produce.
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OpenAI now documents full-upload catalog replacement for eligible feeds. Review completeness and recovery decisions before omitted products are deleted.
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