Broken link building finds dead links on other sites and offers your page as the replacement.
It works because you are helping, fixing a broken link for them while earning one for you. Everybody wins.
The process
- Find broken links on relevant pages in your niche.
- Have the replacement: a page that genuinely fits.
- Email the owner, flag the dead link, suggest yours.
Why it works
- You lead with a favour, not a cold ask.
- The fit is obvious, so the link is easy to say yes to.
- It targets pages already proven to link out.
Tip: Check competitors' lost backlinks too. Dead pages they once earned are links you can claim.
Frequently asked questions
What is broken link building?
Finding dead links on other sites and offering your relevant page as the replacement, which helps them fix a broken link and earns you one.
Why does broken link building work?
You lead with a favour rather than a cold ask, and the fit is obvious, so the link is easy to say yes to.
How do I find broken links to target?
Check relevant pages in your niche for dead links, and review competitors’ lost backlinks for pages you could replace.