Internal links are links between pages on your own site, and one of the most underused SEO levers.
They help visitors navigate, help Google discover and understand pages, and spread ranking authority across your site.
Why they matter
- Discovery. They help crawlers find your deeper pages.
- Authority. They pass ranking power from strong pages to others.
- Context. Descriptive anchors tell Google what a page is about.
How to do it well
- Link from strong pages to the ones you want to lift.
- Use descriptive anchors, not "click here".
- Build clusters. Connect related pages around a pillar.
Quick tip: When you publish a new page, immediately link to it from your most relevant existing pages.
Frequently asked questions
Why is internal linking important for SEO?
It helps crawlers find your pages, passes ranking authority between them, and uses descriptive anchors to tell Google what each page is about.
How many internal links should a page have?
There is no fixed number. Link to genuinely related pages where it helps the reader, rather than hitting a quota.
What anchor text should internal links use?
Descriptive text that reflects the target page, not "click here". Natural, varied anchors help both readers and Google.