Digital PR earns high-authority backlinks by creating stories and data that journalists and bloggers want to cover.
It is link building that doubles as brand awareness. Instead of asking for links, you give the press something worth writing about.
What earns coverage
- Original data. Surveys or research nobody else has.
- A timely take. A fresh angle on a trending topic in your space.
- A useful asset. A free tool, study or resource worth referencing.
How to run it
- Build one newsworthy asset that genuinely stands out.
- Pitch relevant journalists with a tight, specific angle.
- Make it easy to cite: clear stats, quotes and a link.
Good to know: One strong data study can earn dozens of links, far more than months of one-by-one outreach.
Frequently asked questions
What is digital PR in SEO?
Earning high-authority backlinks by creating stories, data or tools that journalists and bloggers want to cover, which also builds brand awareness.
How is digital PR different from link building?
Traditional outreach asks for a link; digital PR gives the press something newsworthy so the links and coverage are earned.
What earns press coverage?
Original data or surveys, a timely angle on a trending topic, or a genuinely useful free asset worth referencing.