Unlinked brand mentions are places the web names your brand without linking to you (easy, often-missed link opportunities).
Someone already talked about you; they just forgot the link. Turning these into links is some of the lowest-effort link building there is.
Where they happen
- News and roundups that name you without linking.
- Blog posts and reviews mentioning your product.
- Forums and social posts referencing your brand.
How to convert them
- Monitor the web for your brand name.
- Reach out and politely ask for a link to the mention.
- Prioritise the highest-authority pages first.
Tip: These convert far better than cold outreach. The relationship and the mention already exist.
Frequently asked questions
What is an unlinked brand mention?
A place on the web that names your brand without linking to you, such as a news article, review or forum post that forgot the link.
How do I turn mentions into links?
Monitor the web for your brand name, then politely ask the author to add a link, starting with the highest-authority pages.
Why are unlinked mentions easy wins?
The relationship and the mention already exist, so they convert far better than cold outreach to someone who has never heard of you.